Trust Shouldn't Be a Guess.

TrustXP was built on a simple conviction: in fast-moving organizations, trust is too important to leave unmeasured. It shapes how teams decide, how people stay, and how companies scale.

Where TrustXP Comes From

TrustXP is the measurement layer for the Compounding Trust framework: a five-dimension model of organizational trust developed by Timen Baart and published as a book by Rethink Press in 2026.

The framework identifies five structural drivers of trust (competence, fairness, reciprocity, identity, and transparency) and explains how they compound or erode over time. TrustXP turns that model into a continuous, anonymous measurement system so leaders can see what's shifting before it becomes cultural debt.

Compounding Trust: The structural conditions behind organizational performance

Explore the framework →

The People Behind It

Timen Baart, Founder

Author of Compounding Trust. Shapes the trust model, content, and product direction. Translates research into language leaders can act on, and ensures TrustXP stays grounded in what trust actually means in organizational context.

Erik Rutledge, CTO

Leads the technical architecture. Responsible for the measurement framework, the platform, and making sure what we build actually works at scale, reliably and privately.

What We're Building Toward

Our ambition is straightforward: make trust a standard operational metric for companies between 25 and 500 people.

Not a vague cultural aspiration. Not an annual HR exercise. A real, continuous signal that sits alongside revenue, retention, and velocity in how leaders understand their organizations.

We believe that organizations that measure trust will outperform those that assume it. And we're building the infrastructure to make that possible, starting with the teams that move fastest and have the most to lose when alignment breaks.

See how TrustXP measures trust → · Read our privacy approach →